Designing Trust: Innovative Patterns to Accelerate Generative AI Adoption in Capital Markets


The role of generative AI (GenAI) in finance has evolved from an experimental capability to a pivotal necessity in a matter of months. GPT technology may create a seismic shift in Capital Markets, but it is not without its own set of concerns. Businesses have concerns about how they can overcome some of the risks and challenges of GPT tools, such as Large Language Model (LLM) hallucinations, the intellectual property of client’s queries and system responses, and data security.

Although there are risks with GenAI – as there are with any nascent technology – there are also ways to mitigate them. Broadridge has invested in and developed AI products for many years, predating the rise of GenAI that has democratized AI for both consumers and enterprise users within the past year. Broadridge is innovating with architectural design patterns that, in conjunction with safety and accuracy controls, responsibly implement GenAI technology to address the above concerns systematically.